NOVA Enrollment Mktg. to Host Virtual Lunch & Learn, Today at Noon

Have you ever wondered how NOVA attracts students? Ever seen (or heard) an advertisement for NOVA and considered the creative process behind it?

The College’s enrollment marketing team is the driving force behind NOVA’s paid prospective student pipeline. This small but mighty team works alongside the ad agency VisionPoint Marketing to strategically target a variety of student audiences, encouraging them to apply and enroll.

In response to increasing interest in the College’s enrollment marketing efforts, the team will host a virtual “lunch and learn” today, April 18, from noon to 1 p.m. This session is open to all faculty and staff, and the team would love to have you! Topics discussed in the presentation will include:

• Overview of higher education marketing
• Campaign cycles with VisionPoint
• Terrestrial vs. digital advertisements
• Purpose behind ads (general awareness vs. targeted)
• Audience segmentation
• Sneak peek of new campaigns!

We hope you’ll participate in this informative virtual event to learn more about NOVA’s enrollment marketing strategy.

April 18, 12 p.m. – 1 p.m., Click here for the Zoom link! 

Submitted by: 
Abby Parsons, Interim Assoc. Director of Enrollment Mktg., KParsons@nvcc.edu