The best job-search advice comes from the employers that are hiring. If you take the time to follow this advice, you’ll be better prepared than your competition for your application and interview.

Here are some things you can do to aid in your job-search success:

Research the Company

• What products or services does the company produce and sell?
• Where is it located?
• How well did the company do last year?
• What activities by this company have been in the news lately?

Learn something about the company with which you want to interview. Read its website and its annual report. Search for news stories mentioning the company. Use this information to customize your resume and cover letter for the position you want. Impress the interviewer by knowing something about the company.

Perfect Your Qualifications

A high GPA is important. It means you know the subject matter. However, employers are looking for people with “soft skills,” too—skills you can learn through extracurricular activities such as leading a team, taking part in a group task, or organizing a volunteer project. Employers want to find communication skills, a strong work ethic, teamwork skills, initiative, the ability to relate to co-workers and customers, problem solving skills, and analytical skills.

Get Experience

Year after year, the majority of employers taking part in a survey conducted by the National Association of Colleges and Employers (NACE) say they prefer to hire job candidates who have pertinent experience. For college students, typically, relevant experience is gained through an internship.

In fact, an internship can be the “foot in the door” to a job with many employers: NACE surveys show that newly hired employees often come from the organization’s own internship program.

Build a Network

Whether you get the job you want—or even hear about the job opportunity you want—could easily depend on who you know.

Here’s where you will find people to build your professional network:

• Business and professional social networking sites
• Professional associations (online and in person)
• Career fairs
• Company information sessions
• Your school’s alumni network
• An internship or co-op program
• A student professional organization
• Faculty contacts
• Employee referrals
• Parents of friends who work in your field

Apply Online

Few employers want a paper copy of your resume in the mail. Many employers want to receive resumes and job applications through their websites.

Here are tips to keep your resume from getting lost in a company’s database of applicants:

• Load your resume with keywords: Add job titles and specific skills—especially those that are specific to your field.
• Use jargon and phrases specific to your field.
• List the names of companies you’ve worked for or interned with: recruiters may look for their competitors’ names.
• Post your resume on professional niche websites.

Make Career Services Your BFF

What is it worth to have someone who is in daily contact with potential employers show you how to write a winning cover letter, critique your resume, practice interviewing with you, connect you with people who are working in your field, and give you access to thousands of job opportunities?

Find the career center on your university or college campus today. Employers use this resource to find new hires, so shouldn’t you be there?

Say Thank You

Stand out among candidates. Send a thank-you note to each recruiter you meet at a career fair; to the employer who practices a mock interview with you; to a hiring manager who spends a few minutes interviewing you for a job; to anyone who serves as a job reference.

• Keep your message short and confirm your interest. “Thank you for the opportunity to discuss [name of the position] at XYZ Company.”
• Spell the recruiter’s name and title correctly.
• Send your message immediately.

Courtesy of the National Association of Colleges and Employers.

“References available upon request” is a statement that can make or break your job offer. Here are 10 tips for assembling a successful reference list.

1. Ask, don’t assume. Ask your references for permission to use their names. Confirm the following:
   • Do the people you include as references actually want to give you a reference?
   • Does their schedule permit time to discuss your qualifications?
   • Most importantly, what kind of reference will they be? When it comes to references, neutral is the same as negative, so ask your contacts to be honest: Can the people you ask give you a positive recommendation?
2. Let the professionals do the job. Potential supervisors are not interested in hearing friends or relatives talk about how nice you are. They want confirmation for their main objective: Are you going to deliver the duties of the job? Good reference sources include previous supervisors, co-workers, professors, or advisers. Think outside the box: If you voluntarily coordinated an organization’s fund-raising effort, the organization’s supervisor could be a great reference. It doesn’t matter that you weren’t paid.
3. Avoid name dropping. A reference’s name or job title is insignificant compared to the information he or she will provide regarding your strengths and weaknesses. CEO may be a loftier title than supervisor; however, who can better attest to your abilities on a daily basis?
4. Provide references with the appropriate tools. Give each reference a copy of your resume, so he or she has a complete picture of your background. Provide a description of the job to which you are applying. Knowing the duties and responsibilities ahead of time will prepare references for questions they may be asked and help them relate your experience to the potential job.
5. Alert references to potential phone calls. Contact your references and tell them to anticipate a phone call or e-mail. Tell them the name of the company, and the position for which you interviewed. If you know the name of the person who will check your references, offer that information, too.
6. Keep your references informed. Were you offered the job? If so, did you accept? When will you start?
7. Thank your references. When you accept a job offer, take the time to write each of your references a thank-you note. They have played a valuable part in your receiving an offer.
8. Keep in touch. Don’t end contact with your references. Send an e-mail, call or meet them for lunch on occasion. You never know when if and when you may need to call upon them to be references in the future.
9. Update your list. Just like resumes become outdated, so do reference lists. As your career builds, keep your reference list up-to-date.
10. Return the favor. Your references may have been the deciding factor in your job offer. When you are asked to be a reference, say yes.

Article written by Kelli Robinson.  Courtesy of the National Association of Colleges and Employers.

Keep going! Be persistent in your job search. Get up every day as if you’re going to work, and spend time identifying and researching employers. Contact employers and schedule appointments. Make your job search your job!

Register. Sign up on job-search engines. Stay current and active on business networks like LinkedIn or social media sites like Facebook where you can find company profiles.

Work your network. Contact alumni in your field. Remind your contacts that you’re still looking for a job. Make new contacts by joining professional groups in your area.

Call on the career center. Even though you’ve graduated, your college’s career center is ready to help. Use all the online resources the career center offers.

Take a temp job. Temporary work will give you a way to pay your bills, and will help build the skills and experience that employers want. Plus, temp work will give you more contacts for your network, and may lead to a full-time job. Some organizations use temp positions as a stepping stone into full-time employment.

Get your foot in the door. Some employers offer internships to recent graduates. You may find part-time positions at a company for which you want to work. This could be effective, especially in an organization that hires from within. If you do a great job, you become an excellent candidate for a full-time position.

Look for ways to build new skills. Volunteer opportunities, like temp work, will open your network to new people and new opportunities. It can also help you develop new skills that will make you a more appealing job candidate.
Courtesy of the National Association of Colleges and Employers.

When an employer requests a salary history, many job seekers find themselves at a loss. You don’t want to price yourself out of a job, but you don’t want the employer to offer less than the going rate for the position.

So what’s the right answer?

• Don’t include salary history on your resume.
• Handle the request at the end of your cover letter. First, highlight your skills, experience, and interest in the position—information that is far more important to your consideration as a candidate.
• Respond to the question positively without giving a specific amount. (Example: “I’m earning in the mid-30s.”)
• Say “salary is negotiable.”
• If you know the market value for the position and for someone with your skills and background, give a $3,000-$5,000 range.
• Be prepared to respond to this question in an interview. Carry a list of your positions in reverse chronological order, including the name of the company, your title, a synopsis of your duties, and, lastly, a general compensation amount (e.g. mid-30s).
• Don’t lie about your salary history. Employers may verify salary history through reference checks.

Salary requests are difficult for all job searchers to handle, not just new college grads. The key is to shift the focus, politely but firmly, from what you made in the past to competitive compensation for the position you want.

Courtesy of the National Association of Colleges and Employers.

As you look for your first job, you’re probably not thinking about becoming ill, retiring, or looking for tax breaks. However, you should consider benefits to be an important part of your compensation package. According to the most recent survey of new college graduates, the top benefits desired by new hires include medical insurance and such “core” financial benefits as salary increases, tuition reimbursement, and a 401 (k) company match. Benefits that deliver more immediate satisfaction, such as family-friendly benefits, more than two weeks of vacation, and flextime are increasingly important. A good benefits package can add as much as 30 percent to your overall compensation and may make a huge difference in your work/life quality! Here is information about some commonly offered benefits:

Health insurance

This is an important benefit for three financial reasons:

1. Even if you have to pay for all or part of the coverage, it’s cheaper to get insurance through an employer at group rates than to purchase it on your own.
2. Health insurance is comparable to nontaxable income—providing health insurance could cost your employer upwards of $4,000 per year per employee—and you don’t pay tax on it. If you were to purchase health insurance, it might take more than $5,000 per year out of your pocket—after taxes.
3. The third advantage, of course, is, if you get sick or have a surfing (or horseback riding or bungee-jumping) accident, your medical treatment is paid for (in part or in full, depending on your policy).

Annual salary increases

More money? Of course that’s a good thing. In recent years, some employers have frozen salaries—not given any raises—or given minimal, 1.4 percent raises. According to Aon Hewitt’s annual U.S. Salary Increase Survey, average salary increases over the past couple of years ranged up to about 4 percent. If you earn $44,500, a 4 percent raise will increase your income by $1,777.

Tuition Reimbursement

One way to get ahead in your career is to continue learning—keep up with the latest trends in your profession. In this case, your employer pays all or a portion of your tuition costs for classes related to the business of the company. In some cases, employers reimburse for nonbusiness-related classes and for supplies such as books.

401(k) plan

A 401(k) is a retirement plan that allows you to put a percentage of your gross (pre-tax) income into a trust fund or other qualified investment fund. In many cases, employers will match your contribution up to a certain percentage—this is “free” money that can add to your overall compensation package. Why is this important to you since retirement is still 30 or 40 years away? According to The Motley Fool, a multimedia financial-services company, someone saving $5,000 a year beginning at age 25 will have $787,176 at age 65 (assuming an 11 percent annual return on savings). Waiting until age 35 cuts your investment earnings in half, to a total of $364,615. Wait until age 45 to start your retirement fund and you’ll have only $168,887—not much to live on in retirement. Typically, you can direct your contributions and the matching funds into investments offered through your employer. And your 401(k) is portable—you can take it with you if you change jobs.

Flex spending account

Also known as flexible benefits and Section 125 plans, these plans let you put aside money (via a deduction from each pay) before taxes to cover various types of costs such as payment of health insurance and life insurance premiums, and vision care, dental care, or child- or dependent-care costs. By using money held out before taxes, you’ll spend pre-tax dollars on necessities and you’ll show less earned income on your federal tax return—so you will pay a lower percentage of your income in taxes.

Family-friendly benefits

Do you have to have a family to collect these benefits? Absolutely not! Family-friendly benefits can mean a lot of things.

• Flextime allows you to vary your workday start and stop times, within limits.
• Paid time off (PTO) deposits your paid-time off (e.g., vacation, holiday, sick, and personal days) into one bank from which you withdraw days, which you allocate as you wish. This means you could wind up with more than two weeks of vacation.
• Telecommuting allows you to work from home or at an alternative work site for part of the week, checking in with the main office via telephone and computer. Some employers provide the office equipment for home use; in other cases, you cover the costs associated with telecommuting.

Courtesy of the National Association of Colleges and Employers.