Reston Hears Voices, The Marketing of A New Town

Thursday, May 10th at 7pm
Location: Jo Ann Rose Gallery, RCC Lake Anne

Chris Rooney will present a talk on the print advertising campaigns of Reston during its first decade and how they relate to the creative revolution of Madison Avenue in the 1960s. Advertisements that ran in the Washington Post and Washington Evening Star reveal a wealth of insights on the new town as it sought to define itself to DC area readers – those same readers needed to populate Reston as well as businesses willing to relocate or set up shop in what was formerly wooded farmland in the outer suburbs of Virginia.

Programs of the Reston Historic Trust & Museum are supported in part by Reston Community Center.

Other upcoming programs at
https://www.restonmuseum.org/programs

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