Minority Report at a Ballpark Near You

San Francisco Giants (and most of MLB) adopt Apple’s iBeacon for an enhanced ballpark experience

BY Michael Gorman @Numeson March 28th 2014,  www.endgagdet.com

“It’s kind of a no-brainer.” That’s what the San Francisco Giants’ Chief Information Officer, Bill Schlough, said when asked why the team is implementing Apple’s iBeacon technology this season.



For the uninitiated, iBeacon is a small Apple device that communicates with iPhones through Bluetooth to expand the location services in iOS. In practice, it’s a marketing tool that lets apps know when you approach or leave the presence of an iBeacon. This is the first season that pro baseball is implementing the technology with 20 of the 30 Major League Baseball teams participating, though retailers have been using it since last yearClick to continue.

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