Bored? Got a few minutes? Entertain yourself with “Who Does Big Data Think You Are?”

Scroll down the article and pop in your zip code (hit the x in the box-not enter) and find out who you are!  Very entertaining and addictive!!  Here is a portion of the article:

Oh sure, you know deep down inside that we’re all just one big jumbled mass of target demographics for corporate marketing, but it’s one of those fun facts that you don’t really think about, and aren’t outright confronted with too often. Until now. A new site from tech company ESRI offers you the opportunity to punch yourself in the face with your geographical stereotype, based on your zip code. By crunching through a mess of big data stats, they have whittled our cultural identities into 67 target market categories. Did they get it right?