How to set up Google Analytics widgets and heatmaps to track email conversions

by Sean Kim in the www.thenextweb.com

Many of you have probably heard of Google Analytics already. It tracks the basic website activities of your blog/website, such as unique traffic, traffic channels, visitor demographics, and more.

Sure, this is great information to get an overall understanding of our users. But the action that we want our visitors to take is to sign up for our email list, right?

So how do we know how many emails we are collecting on a daily basis, which traffic channels are giving us the most emails, and what the conversion rates for each of these are?

What I’m about to show you has saved me more hours of testing and guessing that you can imagine.Many of you have probably heard of Google Analytics already. It tracks the basic website activities of your blog/website, such as unique traffic, traffic channels, visitor demographics, and more.

Sure, this is great information to get an overall understanding of our users.

But the action that we want our visitors to take is to sign up for our email list, right?

So how do we know how many emails we are collecting on a daily basis, which traffic channels are giving us the most emails, and what the conversion rates for each of these are?

What I’m about to show you has saved me more hours of testing and guessing that you can imagine.
Once you’ve set up your email conversion, the two major things you’ll have the ability to measure are:

  1. Which exact traffic channels are giving you the best email conversions and the most emails.
  2. The conversion rate and emails collected on each of the pages on your website.

Knowing this key piece of information is critical because we can immediately understand what’s working, what’s not, and which of our efforts are driving the best results.

So how do you grow your blog by tracking your email conversions?

1. Create a Thank you page

The first thing you must do is create a thank you page for your blog. This is the page that you will direct your users to once they have signed up for your email list.

For example, this is what you’ll see when you join AccelBlog.  Click here to read more.

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