“Whatever your career interests might be, somewhere in the data center industry there is a place for you.” ~ Alan Howard, Principal Analyst of Cloud & Data Research at Omdia
In April, the Walter E. Washington Convention Center in Washington, D.C. buzzed with activity as over 2,600 data center and IT professionals gathered for Data Center World 2024. The 4-day event featured an impressive lineup of over 70 sessions, 130 speakers, and 220 exhibiting vendors.
The annual conference, organized by AFCOM, the leading authority in data center education and networking, offered a robust program that included keynote speakers, panel discussions, and case studies. Attendees delved into crucial topics such as demand trends, cooling considerations, colocation, edge computing, community relations, power management, and the impact of AI on data center operations
The annual conference, organized by AFCOM, the leading authority in data center education and networking, offered a robust program that included keynote speakers, panel discussions, and case studies. Attendees delved into crucial topics such as demand trends, cooling considerations, colocation, edge computing, community relations, power management, and the impact of AI on data center operations
Data Center World continues to be the premier event for professionals seeking to stay at the forefront of the rapidly evolving data center industry.
One of the standout sessions was “Where Will Your Next Data Center Be? Evolution of Demand Trends Across the Data Center Industry,” co-presented by Alan Howard, Principal Analyst of Cloud & Data Research at Omdia, Colby Cox, Managing Director of Americas at DC Byte, and Ed Socia, Insight Director of North America at datacenterHawk.
This session tackled the critical task of choosing data center service providers, emphasizing the long-term commitment and logistical challenges involved. The panelists provided valuable insights into the shifting landscape of user demand and its impact on provider decisions. They explored regional growth, leasing statistics, and demand trends across North America, Latin America, Europe, the Middle East, Africa (EMEA), and the Asia Pacific region (APAC). Future industry growth drivers and location-related factors such as cost, proximity to IT staff and customers, power costs, tax incentives, and geographical risks were also discussed.
Ed Socia shared, “The Data Center Industry continues to witness significant growth, despite headwinds brought about by utility power challenges. This demand is driven largely by future space and power requirements being secured by cloud service providers and AI companies. Tight market conditions in existing data center markets are pushing operators to sub-markets, where they’re able to identify a path to power.”
Alan Howard added, “The world of data centers is little known to the general public, but most of us interact with data centers daily through our computers or phones without even knowing it. Every Facebook post, TikTok or Instagram interaction, or Amazon order requires the services of a data center. Plus, data centers are in a period of dramatic growth, and to be honest, the industry is desperate to attract new talent as much of the data center workforce is closing in on retirement.”
Highlighting the job opportunities in the data center industry, Howard said, “There are many jobs working inside of data centers that are exciting, rewarding, and pay well. But the industry is so much broader than that. Beyond the data centers themselves, there are tons of opportunities working for companies that make their business building or servicing data centers in some way. I’d say that whatever your career interests might be, somewhere in the data center industry there is a place for you.”
He also pointed out the industry’s resilience. “What makes the data center industry particularly unique is that it is rather recession-resistant. During periods of economic turmoil, like Covid, data centers are such a critical part of many companies’ operations that they are not likely to lay off employees.”
Colby Cox emphasized the global nature of data center opportunities, highlighting that while there are opportunities worldwide, the NOVA region will remain one of the most important data center markets.