PDI Entrepreneur Group Spotlight: Hermes Net and We Nudge

NOVA Fab Lab’s Product Design Incubator (PDI): From Idea to Reality 

Sixteen NOVA fellows from various academic fields, including business administration, computer science, engineering, and more, participated in NOVA Fab Lab’s second Product Design Incubator (PDI), funded by the National Science Foundation.

Fab Lab Coordinator Richard Sewell is the program lead, with IET Project Manager Chris Russell and Associate Professor of Business Administration Cameisha Chin serving as co-leads.

“The goal of PDI is to take students without any design experience and help them create a fully formed idea,” Chris explained.

Fellows learned entrepreneurship skills during six spring semester workshops, designed and prototyped a project during a summer product design incubator, pitched their project to regional entrepreneurs, and received a stipend upon completion.

To start, five groups of fellows brainstormed ideas using the Disagio Model. “Disagio” is an Italian word meaning “discomfort” or “unease.” A disagio is something that bothers you, a source of a problem that recurs in your mind over and over again. After identifying numerous disagi, groups chose one that resonated with all of them. Here we take a closer look at two of our groups: Hermes Net and We Nudge.

Hermes Net

Engineering student Helina Semu, engineering and welding student Matthew Manero, general studies student Kyle Morrison, and business management student Stephanie Marino designed “Hermes Net,” a product that uses drones to provide cellular service to areas affected by natural disasters. Hermes Net is named after Hermes, the Greek god known as the “messenger.”

Kyle explained, “During a natural disaster, local cell towers are often down, causing phones to connect to distant towers, which then become overloaded. Our drones, positioned higher in the air with a better line of sight, would receive signals from the phones and distribute the load to more distant cell towers, alleviating the congestion.”

Embarking on such an ambitious project was both exciting and challenging. “There are various aspects to our project including aerospace, electronics, communications, business, and organization,” Matthew said.

Other challenges included being unable to find information about a specific drone they were interested in, including its cost and size, and having difficulty finding products to compare theirs to, considering their particular product hasn’t been designed before.

Despite these challenges, when asked if they would recommend PDI to their NOVA peers, they replied with a collective, “Absolutely.” They mentioned gaining technical skills, soft skills, public speaking skills, discovering new passions, graphic design, Adobe, 3D printing, soldering, and more.

“I’ve never done anything like this before. It’s well-structured, fun, and I’ve learned so much in so little time,” Helina said.

“I loved working with this team,” Stephanie shared. “I loved the aspect of interdisciplinary collaboration because we have such a wide range of talents. It felt like our project had a life of its own—we got to know it as we created it.”

“It’s been amazing getting to know our mentors, teachers, and guest speakers,” NOVA PDI fellow Stephanie Marino said. “They openly shared things they’ve learned along the way and mistakes they’ve made. It made me appreciate the wealth of knowledge this school has. This project and the Fab Lab are wonderful.”

We Nudge

While four fellows collaborated on the “Hermes Net” project, two fellows,  Cloud Computing student Camila Lemes Goncalves and engineering student Katie Velasco-Nunez, designed “We Nudge,” an application that merges a navigation system and digital calendars and sends appointment reminders and traffic updates.

They came up with the idea after noticing how often classmates, as well as themselves, arrived five to ten minutes late to class. “We call it the lateness syndrome,” Katie said.

“We text each other: I’m running late today. I forgot to grab my cell phone. I parked far away today. I left home late. Just little things that make you late. A lot of people feel a connection with our project—being late is a big issue,” Camila shared.

“It’s been interesting to research how being late affects not only the person who is late, but also the person(s) who has been waiting for them,” she added.

Although Camila and Katie were originally part of a team of four, two members of their group exited the program along the way. They were given the option to split up and join other groups or invite others into their group, but they decided to stick together as a team of two. In effect, their workload increased, but so did their trust, connection, and communication.

Both of them recommend PDI as well as the Fab Lab. “It’s been fun getting to learn new things, creating a website, and seeing our project come together,” Katie said. “Resources in the Fab Lab helped a lot.”

“I applied to PDI after I found out about all of the resources in the Fab Lab, including the 3D printer and the laser machine. It’s a great program and will look good on my resume,” Camila said.

NOVA Fab Lab’s PDI shows how teamwork across different fields can lead to innovative ideas. The skills and experiences these students gained will help them in their future careers.