NOVA Branding-101: How to Create and Request Branded Materials

We have a strong brand here at NOVA — and we’re proud of it! The NOVAGraphics and Marketing teams understand and share the excitement around our institution’s unique brand. To preserve the strength and consistency of our visual presence, we need to work together to make sure we’re adhering to the College’s brand guidelines across all materials and media. Whether you’re using the NOVA logo, our branded color palette or graphics of our beloved mascot, Ace, everyone must follow the College’s branding guidelines, which can be found at https://brand.nvcc.edu. Our hope is that all members of the NOVA community will be positive, enthusiastic advocates who will champion NOVA’s brand within their unit. 

The NOVAGraphics and Marketing teams are here to help. Before submitting requests for creative services or producing any NOVA-branded material, please review the brand guidelines. This information covers but is not limited to the production of flyers, posters, web graphics, DMS slides, newsletters, brochures, booklets and promotional materials (NOVA-branded pens, mugs, stickers, etc.). Any work requests can be submitted directly on this page or by emailing novagraphics@nvcc.edu.

Lastly, we want to stress that we are all brand ambassadors with a shared responsibility for cohesive excellence. In the next few months, new software will be made available to create designs using a platform you already know and love. With this tool, faculty and staff will be encouraged to create their own designs and champion the brand within their unit — so stay tuned!

Submitted by: 
Abby Parsons, Interim Associate Director of Enrollment Marketing, KParsons@nvcc.edu