Recent Study Sheds Light on NOVA’s Super-Sized Economic Impact

February 6, 2024 / Tuesday Topics

Recent Study Sheds Light on NOVA’s Super-Sized Economic Impact

Today’s topic is economic impact.

Last week, the Virginia Community College System released the results of an economic impact study conducted by Lightcast, a respected global data analytics firm. Without question, the value of a college education goes far beyond its financial return, but we also know that a significant reason that states fund public higher education and families pay college tuition is the longstanding connection between degree attainment and economic advancement. Indeed, the findings from the VCCS study demonstrate that this connection is strong in Virginia, benefiting both students and the Commonwealth.

Together, Virginia’s community colleges have an economic impact of $11.6 billion annually (yes, that’s billion with a “b”!). This equates to almost 2% of Virginia’s gross state product. For every dollar of tuition paid to VCCS, students will see $5.70 in lifetime earnings attributable to their community college educations; on average, they will earn $12,200 more per year than a high school graduate. For every dollar invested in funding VCCS, taxpayers in the Commonwealth will see $2.70 in future taxes and savings. In part, this solid return is because more than 90% of VCCS students come from Virginia and more than 80% remain here after graduating. In other words, the Commonwealth’s investment powers the workforce and Virginia’s economy.

Looking at NOVA on its own, the results are even more compelling. Our overall economic impact is $4.4 billion. This means that about 40% of the VCCS impact is attributable to NOVA. As we look to this weekend’s big game, here’s an interesting way to think about NOVA’s economic impact: it is equivalent to hosting the Super Bowl 12 times (with or without the Commanders).

Like the economic contributions of the region we serve, our return for students and taxpayers is similarly super-sized. For every dollar spent on NOVA tuition, a Nighthawk sees $8.70 in lifetime earnings: a $27,600 increase in annual earnings as compared to a high school graduate. For every dollar invested in NOVA, a Virginia taxpayer gains $4.40 in tax revenue and public-sector savings.

As we push for more parity in funding for Virginia’s community colleges — which receive just 57 cents on the dollar the Commonwealth invests in public universities — the message from this study is clear: Virginia’s community colleges are building individual and accelerating regional prosperity. The economic impact analysis demonstrates that every step forward toward funding parity would yield enormous returns for our students and communities — and exponentially grow the Virginia economy.

My thanks to all of you for your commitment to providing such an exceptional higher education experience for our students — one that yields enormous and life-changing returns on every level.

Anne

Flyer advertising Lightcast Analytics' recent economic impact report. At top left: NOVA logo in green and gold. At top right: Reflects FY 2021 through 22. December 2023. 

Header: The Economic Value of Northern Virginia Community College 
About NOVA: 69,427 Credit students; 3,371 Non-credit students; 3,330 Employees. At right is map of Virginia with jurisdictions outlined in gray. NOVA's jurisdictions (including the cities of Alexandria, Fairfax, Falls Church, Manassas, and Manassas Park, as well as the counties of Arlington, Fairfax, Loudoun, and Prince William) are shaded in gray. 

Subheader: Economic impact analysis
1 of every 46 jobs is supported by the activities of NOVA and its students. 
Alumni impact: Impact of the increased earnings of NOVA alumni and the businesses they work for
- $4.1 billion added income 
- An economic boost similar to hosting the Super Bowl 12 times OR 37,799 jobs supported
Operations spending impact: Impact of annual payroll and other spending
- $221.2 million added income
- Enough to buy 4,699 new cars OR 2,953 jobs supported
Student spending impact: Impact of the daily spending of NOVA students retained in the region
- $51.9 million added income 
- Enough to buy 4,194 families of four a year’s worth of groceries OR 669 jobs supported
Construction spending impact: Impact of expenditures for ongoing construction projects
- $1 million added income
- 12 jobs supported

In gold circle: NOVA total annual impact: $4.4 billion added income OR 41,433 jobs supported

Subheader: Investment analysis 
For every $1...   
- Students gain $8.70 in lifetime earnings
- Taxpayers gain $4.40 in added tax revenue and public-sector savings
- Society gains $14.30 in added income and social savings

The average associate degree graduate from NOVA will see an increase in earnings of $27,600 each year compared to someone with a high school diploma working in Virginia.

Bar graph displaying average yearly salaries associated with specific levels of education: 
- < High school: $34,700
- High school: $46,700
- Certificate: $54,300
- Associate: $74,300
- Bachelor's: $90,000