Enrollment Marketing Launches Two New Summer Campaigns!

NOVA’s enrollment marketing team is pleased to announce the launch of two innovative marketing campaigns this summer: Stop at Nothing and Where You’re @. Although our campaign themes are updated every three years, this launch is particularly special, as it will be the first time that NOVA Online is featured as an independent campaign.

Stop at Nothing, the campaign for NOVA at-large, focuses on the relentless pursuit of academic and career advancement. This campaign captures the momentum behind our Nighthawks’ ambition while emphasizing NOVA’s commitment to providing support, every step of the way.

Where You’re @, the NOVA Online campaign, targets adult learners head-on by emphasizing the accessibility and flexibility of our NOVA Online programs. NOL promises to meet students “where they’re at” and move them closer to their goals. By taking NOVA “on the go,” our modern students can continue tackling their commitments to family, work and life while pursuing their education. The NOVA Online team was instrumental in the development of this campaign and shares our excitement for this new opportunity to advertise! 

Stop at Nothing is now live across northern Virginia, with Where You’re @ launching later this month. These campaigns will be running on buses, metro cars, radio stations, social media, Google Search and more! We encourage you to engage and spread the word about NOVA in your local communities. Our faculty and staff are our best ambassadors to share NOVA’s commitment to students!

Submitted by:
K. Abigail Parsons, Associate Director of Enrollment Marketing, KParsons@nvcc.edu