Enrollment Marketing Launched Two Campaigns this Summer!

NOVA’s enrollment marketing team launched two innovative marketing campaigns this past summer: Stop at Nothing and Where You’re @. Although our campaign themes are updated every three years, this launch was particularly special, as it is the first time that NOVA Online was featured as an independent campaign.

Stop at Nothing, the campaign for NOVA at-large, focuses on the relentless pursuit of academic and career advancement. This campaign captures the momentum behind our Nighthawks’ ambition while emphasizing NOVA’s commitment to providing support, every step of the way.

Where You’re @, the NOVA Online campaign, targets adult learners head-on by emphasizing the accessibility and flexibility of our NOVA Online programs. NOL promises to meet students “where they’re at” and move them closer to their goals. By taking NOVA “on the go,” our modern students can continue tackling their commitments to family, work and life while pursuing their education. The NOVA Online team was instrumental in the development of this campaign and shares our excitement for this new opportunity to advertise! 

Both campaigns are now live across Northern Virginia. They are running on buses, metro cars, radio stations, social media, Google Search and more! We encourage you to engage and spread the word about NOVA in your local communities. Our faculty and staff are our best ambassadors to share NOVA’s commitment to students!

Unable to attend our Enrollment Marketing Lunch-and-Learn Zoom sessions this spring? View the recording here. This will help provide some context and insight into how NOVA’s enrollment marketing team promotes the great work of the College.

Submitted by:
K. Abigail Parsons, Associate Director of Enrollment Marketing, KParsons@nvcc.edu