PTK worked tirelessly in order to come up with a plan to use marketing strategies: One is construct and update the chapter’s official website; Second is to seek opportunities to create innovative and interactive programs on website or in person to attract membership involvement and showcase chapter goals and activities. But most of all, graphic design posters which is the prime focus for marketing the reputation of an organization. As it was stated, “first impression is the lasting impression.” Every marketing firm will tell you that one.
Several marketing strategies involved the Intro (SEE Factor), presentation, Close, and Rehash. The SEE factor is Smile, Enthusiasm and Excitement that PTK Tau Nu use for branding our organization. Presentation is how we present our lasting impression about how we look and the knowledge of our product. Close is getting their information of potential candidates for PTK. Rehash is to remind them of meetings and followups on PTK events.
Our future plan for these posters is to visit nursing home on Thanksgiving Day and try to show old people that they are PTK minded. We are also planning to find a high school that is not in good standing and to show them that college is very important and also be involved in community services. We planned to make a trifold poster for any event and hopefully we will make a lasting impression of potential candidates.