This post doesn’t have anything to do with instructional technology. But it is season-appropriate, and I couldn’t resist sharing this article that explains the “Campbell’s Misery Index”. Yes, the soup Campbell’s.
Some smart folks at Campbell’s Soup found a correlation between soup-buying and weather. To capitalize on that finding, they created an algorithm, based on weather conditions, to determine when and how frequently to run radio ads.
There are some other fun cold-related science tidbits in the article as well, including something close to my heart, too-cold office spaces.
Maybe I’ll post some tech content later this week. But today is definitely a soup day.